GripMetal was entering the mass timber market with an innovative construction product, but needed a strategic approach to reach the right enterprise buyers and communicate its value in a new industry context. In partnership with Mass Timber Group, we developed the go-to-market strategy and designed a targeted landing page that clearly articulated GripMetal's benefits for mass timber applications—speaking directly to the priorities of manufacturers and large-scale partners. The focused messaging and streamlined lead capture helped open doors to enterprise partnerships, positioning GripMetal as a credible solution in a specialized market and laying the foundation for manufacturing collaborations that drive long-term growth.