Mass Timber Group leads in sustainable construction but their digital presence didn't reflect their expertise, and in an emerging market where mass timber remains unfamiliar to most decision-makers, they needed a platform that could simultaneously establish credibility, educate prospects, and convert skeptics into believers. We built a dynamic, content-rich website featuring a sophisticated CMS-powered project portfolio with compelling photography and technical specifications, alongside a comprehensive educational resource library that addresses prospects at every journey stage—from initial awareness to technical evaluation to vendor selection. The website now matches their industry leadership, with the dynamic portfolio serving as a powerful sales tool while educational content positions them as trusted advisors rather than vendors, shortening sales cycles, increasing organic traffic from decision-makers researching sustainable construction, and effectively converting interest into qualified leads.